Connect to Convert: Building a Brand on IG Stories

Connect to Convert Customers: Building a brand on Instagram Stories

Want to use the most popular, FREE organic marketing tool to build your business, but unsure what to say or, more importantly— how not to burn out on Instagram?

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Instagram can be a game-changers for small businesses... but it's exhausting, relentless, and confusing.

Do you find yourself:

...constantly running out of “content” and second guessing what to post?
....scared to post uninteresting content and losing precious followers?
...burning out trying to find fresh ideas & keeping up with the algorithm?

I’ve been there, too.

What would it feel like to...

… feel purpose and passion when (consistently!) posting instead of stress and obligation?
… build undeniable customer loyalty that reflects in your revenue?

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Hi, I'm Kirstie!

I grew my side hobby Etsy shop from a $200 investment to a product business with 6 figures in revenue while I worked full-time jobs in design and marketing. After my small business generated steady and growing profit, I quit my corporate career.

My success is only made possible because of the extremely loyal customer base that I’ve built— all through Instagram, with less than 10k followers. When I started showing up on my IG stories, I saw an incredible 1088% YOY growth.

Instagram is a completely free, organic marketing tool that has the power to change businesses, if you know how to use it. I’ve turned my passion side project into a profitable small business on Instagram, and I’d love to help you do the same.

Let me help you tell your brand story and connect with your customers to build brand loyalty.

I want to teach you how to blow up your DM's, which leads to....

...consistent excitement, engagement, and sales for your brand.

(psst— these comments are from ONE post about ONE product.)

Course Outline

Connect to Convert: Build a brand on Instagram Stories

Part 1: Seamlessly share on IG stories
What do I post about?
What if I don’t have anything to say?
How do I post consistent stories without burning out, taking up too much of my time, or showing too much of my life?

Part 2: Encourage engagement & build audience loyalty
How do I get my stories to go up the algorithm?
What are best practices for video, text, reactions, and stickers on stories?

Part 3: Convert stories to sales
How do I market my business through stories?
How do I convert to sales?
How often should I be posting?

Part 4: Use data to revisit and improve
What KPI's matter the most and lead to conversion?
How do I integrate my IG strategy with IG reels, email marketing, etc?

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Testimonials

Hear from Past Students

"The strategies are straightforward and actionable, and I’ve already seen a higher conversion rate of sales coming from IG.

Highly recommend this course if you’re looking for a business coach who genuinely cares, has the techniques to help overcome challenges, and wants to see you succeed."

-Phuong

"From the cornerstone of brand storytelling to the deep world of analytics, each marketing strategy was broken down in a way that was easy to understand and more importantly, apply.

In just a few weeks, I have gained confidence in my consistent connection with customers, which has led to an increase in engagement and conversion that I am certain will continue to grow over time."

-Jamie

Need more convincing?

DMs from students during the beta class— since then, the curriculum has doubled.

(see more organic reviews via IG mentions here)

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Common misconceptions

Have more? Email me at hello [at] ajarofpickles.com and we'll chat!

"I’m shy: I don’t want to show my face on Instagram"

It’s psychologically proven that seeing a face increases brand connections and interests, so I highly recommend considering it — but my strategies can apply even if you chose to completely omit your face.

"I’m private: I don’t want to share about my personal life"

My strategies can apply to just specific parts of your life— you don’t need to show your kids, every corner of your house, and every hour of your life to effectively post and connect with your customers.

"I’m boring: I don't have anything to consistently share on Instagram stories"

If you’re a human who is awake for at least 8 hours of the day, you have topics to share about— and interesting ones, too. Trust me.

"I’m busy: I don't have time to post consistently."

It’s undeniable that marketing requires showing up, but I’ll teach you strategies that show you how to significantly streamline effort and time, consistently only spending 30 mins when you post (and how many hours are you scrolling IG daily ;)? Take that time to build your business!)

Learn my marketing strategies and how I mastered Instagram stories to skyrocket my business

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